We spent 150+ hours researching your franchise operation, your growth trajectory, your digital presence, and the gaps in your marketing infrastructure. Then we built the system that is missing.
Book Your Free Strategy Call6 critical gaps in your marketing infrastructure. From fragmented per-location marketing to the missing brand storytelling engine. Each gap is fixable. Each one compounds when fixed.
5 unique positioning angles built around the Fitness Ventures story: the 86-location growth machine, the CPA advantage, the volume play, No Judgments at scale, and the Meaningful Partners validation.
5 ready-to-film ad scripts. 30-60 seconds each. Built for member acquisition, talent recruitment, and brand awareness across all 86 markets. Your story as the hook.
A complete 10-12 minute Video Sales Letter outline. 9 sections from hook to CTA. Built around the CPA-to-fitness-empire narrative and what sets Fitness Ventures apart.
5-layer architecture for franchise-wide marketing. Centralized creative, portfolio-level paid media, local marketing playbook, member lifecycle automation, and talent acquisition funnel.
Three-vertical content engine: member acquisition content (local SEO for 86 cities), employer brand content (hiring across 30 states), and industry thought leadership (Brian Hibbard's story).
86 locations running independent marketing. No unified funnel. No shared creative. No portfolio-level optimization. Your best location acquires members for $15. Your worst spends $60 for the same member. Multiply that gap by 86 and you are leaving millions on the table.
86 separate ad accounts, 86 separate creative strategies, 86 separate optimization cycles. Planet Fitness, Orangetheory, and F45 all run centralized paid media with local targeting. One winning creative deployed everywhere. That is the model you need.
A CPA built a tanning empire, then became the second largest Crunch franchisee in America. 86 locations. 30 states. PE-backed. That is one of the best growth stories in fitness. And almost nobody knows it. No video. No content. Invisible.
No blog, no newsletter, no podcast, no thought leadership. Content builds authority in three directions: member acquisition (local SEO), talent acquisition (employer brand), and industry positioning (franchise thought leadership). All three are empty.
Growing to 100+ locations means 700-1,100+ new hires. No careers funnel. No employer brand content. No recruitment marketing beyond job boards. Every competitor in 30 states is competing for the same talent pool.
86 locations generate rich member data. Which offers convert best? Which channels drive memberships? Which tactics work by region? That data exists but is not captured, analyzed, or turned into a replicable playbook for every location.
"From 0 to 86 gym locations in under 10 years. Second largest Crunch franchisee in America." Positions FV as unstoppable momentum. Targets members, talent, and partners who want to be part of what is coming next.
"Most gym owners come from fitness. Brian Hibbard came from a CPA firm. That is why Fitness Ventures has industry-leading returns." Numbers-driven credibility. Targets anyone who values operational excellence over hype.
"Some of the highest-volume Crunch clubs in the entire system. Here is how." Volume is not luck. It is systems, marketing, and member experience optimized across 86 locations. Proof-heavy angle for industry credibility.
"Every gym says they are welcoming. We built 86 of them to prove it." Takes the Crunch philosophy and makes it operational. The biggest barrier to membership is not price. It is fear of not belonging. FV eliminates it.
"A PE firm that only invests in health and wellness chose Fitness Ventures." Meaningful Partners validation adds institutional credibility. Smart money sees what the market does not yet.
Hook: "We operate 86 gyms in 30 states. Here is what most people get wrong about scaling fitness." Full systems story. Operations, member experience, consistency at scale. Multi-audience CTA.
Hook: "What happens when a CPA builds a gym company? Every single number gets optimized." South Beach Tanning to Crunch. Cost per member. Lifetime value. Revenue per square foot. Numbers sell trust.
Hook: "Every gym says they are welcoming. We built 86 of them to prove it." Philosophy as operations. How hiring, training, and member experience all ladder to No Judgments. Member-facing CTA.
Hook: "2016: zero locations. 2026: 86 Crunch gyms in 30 states." Fast, punchy, numbers-heavy. Under 10 years. Second largest. Nearly 100 more coming. Triple CTA: join, work, partner.
Hook: "You have probably driven past a Crunch. Here is what you did not know." PE-backed. 86-location network. Better equipment, staff, facilities because of operational scale. Member conversion angle.
"What does a CPA know about running gyms? Apparently enough to build the second largest Crunch franchise in America. 86 locations. 30 states. Nearly 100 more in the pipeline."
CPA background. South Beach Tanning Company (50 locations, 9 states). The multi-unit playbook. Founded Fitness Ventures in 2016. Why Crunch: high-value, low-price, No Judgments, room to grow.
Most gym operators love fitness but struggle with business. Multi-unit operators hit a ceiling at 10-20 locations because systems break. Members suffer: outdated equipment, undertrained staff, inconsistent experience.
Systems-driven multi-unit operation. CPA approach: every location is a P&L. Crunch brand + No Judgments philosophy. PE partnership with Meaningful Partners. Consistent member experience across all 86 locations.
Zero to 86 in under 10 years. Second largest Crunch franchisee. Highest-volume clubs. Industry-leading returns. Prior success (South Beach Tanning). PE validation (Prospect Hill, Meaningful Partners).
For members: gym backed by a world-class franchise operation. For talent: career paths across 30 states. For partners: nearly 100 territories in the pipeline and growing.
"It is just a Crunch" (backed by the second largest operation in the system). "All gyms are the same" (walk into one of ours). "Big franchise means impersonal" (No Judgments is baked into operations).
100+ locations. New markets. More members. More impact. Every new location is a community that did not have a welcoming, affordable, well-run gym before. Now it does.
"Find your nearest Crunch powered by Fitness Ventures. Explore career opportunities. Reach out about partnerships. Links below."
One brand team produces all ad creative and landing pages. Local customization layer swaps in city names and location photos. Test one variable across 10 locations, deploy the winner to all 86.
Centralized Meta, Google, and TikTok campaigns with per-location targeting. Shared pixel data. Portfolio-level budget optimization. One dashboard tracking CPA, LTV, and ROAS per location.
New location launch kit (90-day marketing plan, grand opening campaigns). Monthly corporate-approved campaigns. Performance benchmarks by market size and season. Best practices from top-performing locations.
Pre-join nurture for leads who did not convert. 30-day onboarding sequence. Retention automation (usage alerts, win-back). Member-get-member referral program tracked across all locations.
Careers landing page with video testimonials. Per-location job pages. Social employer brand content. Application nurture. One system feeding qualified candidates to every new location as it opens.
Everything on this page is yours. If you want us to build and implement the whole system, let's talk.
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